l Gaps exists between service from marketers to retailing partners and direct sales representatives, including responsiveness to retailer’s requests, and pricing and promotions, according to Beauty Retailing 2002: the struggle for retailing success by Kline & Co., Little Falls, NJ. “We were surprised to find such a disconnect between retailers’ expectations and some marketers’ performance in a few important areas,” said Carrie Bonner, Kline consumer products practice project manager. “This...